Client’s First Day: Find the Pain
For years, when a new prospect came to us, my coaches and I would spend our energy trying to sell them on CrossFit: the movements they would learn and the workouts they would do.
We would sit down with them and go through our ‘what is fitness’ speech. Then we would explain the concepts of training constantly varied, functional movements at a high intensity, and we would talk about the 10 general physical skills that would improve their training.
It’s not that this method didn’t work for us; we had great success for a number of years selling 10-15 personal training sessions before shuffling them into a group class.
A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.
You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.
Here on Coaches Only we update the content regularly, we go in lots of different directions, and we engage with experts in all walks of life so long as they help coaches and trainers in pursuit of a fulfilling career.
There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.
That’s why you should sign up, be present, and when the opportunity arises, also take the initiative to contribute to the conversation.
Coaches Only is for independent coaches and trainers who believe in the value of their work and have a love of this industry.
Coaches Only is for professionals who strive to make a career that lasts, has impact, and rewards people who work hard at it.
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January 8, 2018 at 12:22PM
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