Sports 'Sponsorships' Hawk Junk Food to Kids
https://ift.tt/2IRiNZU The researchers then dug into the corporate sponsors for each organization, and found that almost one-fifth were food and beverage brands, marketed by 18 companies. They were second only to automotive sponsors. Bragg's team then analyzed 273 ads for those foods and beverages, including TV and YouTube commercials, and still images from websites. Overall, 76 percent of foods were deemed unhealthy, and over half of beverages were sugar-sweetened. The culprit foods ranged from fast-food giant McDonald's and Papa John's pizza, to an array of chips, candy, cookies and sugar-laden breakfast cereals. The NFL led the way, with the most young TV viewers and the most food and beverage sponsors. On YouTube, those sponsorship ads had been viewed more than 93 million times through 2016, the researchers said -- though it's not clear how many of those viewers were kids. The NFL did not respond to requests to comment on the study. According to Bragg, a wealth of research shows that ads do influence eating habits. So, she said, it's concerning that kids are seeing so many junk-food messages tied to the sports teams they watch and admire. The reality is, the next Super Bowl will not be sponsored by carrots, Bragg said. But the food giants involved in sponsorships make a slew of products. So, in theory, they could promote their healthier products, Bragg suggested. Connie Diekman, a sports dietetics specialist, agreed. "This study provides a good baseline of data for sports organizations and food companies to begin a conversation on how to change the balance of products promoted," said Diekman. She directs university nutrition at Washington University in St. Louis. Parents have an uphill battle countering the many junk-food messages in the media. But, Bragg added, they can agitate for change by "tweeting at" the companies, for example. "Companies do care about what consumers think," Bragg said. "When enough demand change, they often listen." According to Diekman, parents can also help by limiting kids' "screen time" -- TVs, computers and phones -- and demonstrating healthy eating habits. "I would encourage parents to make sure they model good food behavior when attending or watching a sporting event, so that kids see how to balance less-healthful choices with more-healthful options," Diekman said. Health via WebMD Health https://www.webmd.com/ March 26, 2018 at 01:04PM
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